TATA SWACH Water purifier just for Rs.749
It was another new product with low cost that was launched by TATA group next to NANO car. This new invention by TATA to get closer to the village people by introducing water purifier for cheap rate.
Keeping in view the necessity of the Indians it was launched the product with the brand name “Swach” which had the capacity to purify 19 liters of water.
It was designed in such a way that had inbuilt technology of killing virus and bacteria. Along with TATA chemicals TCS, Titan, TATA Research and Development centers combined together in bringing this product into market.
Till now Rs.20 crores was invested on Haldia plant and it was planning to invest Rs.100 crores in the next five years. First it was marketed in Maharashtra and then to the other parts of the country.
This water purifier is available in two variants ranging Rs.749 and Rs.999 based on its capacity of purifying the water. Swatch is not same as Swach.