Why Indian Desi mobiles attracting more than Nokia, LG, Samsung, Motorola branded mobiles? Is it because of Cheap and best mobiles from desi mobile manufacturers?

March 31st, 2010| Tech Trends.

Why Indian Desi mobiles attracting more than Nokia, LG, Samsung, Motorola branded mobiles? Is it because of Cheap and best mobiles from desi mobile manufacturers?
Nokia Mobile Phones which is the king in the Mobile Phone market with the price band depends on the available features in the phone. Now the customers who are not bothering about quality are attracting to purchase phones which are getting with lesser than Nokia in terms of cost with the same features.

Now the cellular market is shaking with the national branded cellular phones with less cost and all the available features which are having in international Branded phones. This is showing more effect on the sales of the international brands. Till yesterday the china mobiles are sold with less cost.

The demand of the nationalized branded phones is more popular due to the decision taken by the government related to the compulsion of IMEI number to every mobile phone. Around 50 different brands like Lava, Karbon, Pagaria, Intex, Spice, Alive, and Micromax are in great demand in the Indian cellular phones market. The Amar Raja Batteries which belong to Andhra Pradesh has a plan to enter into the Cellular Phones Market.

One of the nationalized branded phone Micromax has occupied a third position in the sales of mobile phones by throwing the brands of Multinational companies like Sony Ericson, LG, Motorola and occupied a 10% market share in sales by selling around some lakhs of hand sets by 10th January, 2010.

One wish to buy an attract mobile phone. All the Indian brands with attractive look and design with extra ordinary features in lesser cost are placed by the side of the Multinational branded cellular phones like Nokia, LG. One more observation is that these Indian desi phones are having all the ultra modern features which attract the customer.

The only difference is that if the multinational branded phone costs around Rs. 20,000/- then the Indian brands will gets only Rs. 5000/- only. The sufficient value may be more the value for the spent money, and the wish of the customer is what the talk of the market is these days. With the advertisement tactics the customer wishes to purchase only Indian desi brands instead of spending more amount on multinational brands.

The main advantage with the Indian brands is that the customer can purchase phone with less cost and the shop keeper will gets more marginal profit on the sales of these brands. The multinational companies will gives only 3 to 4 percent of marginal profit where as the nationalized brands will offers around 10 to 15 percent of commission. So the customer can maintain a phone which exactly looks like a Black berry and the seller can earn more amount of profit which is the main issue on getting demand to the nationalized braded cellular phones.

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